With more than 150-year history, Lao Fengxiang, which was set up in 1848, is a centurial brand in Chinese jewelry industry.

Lao Fengxiang Jewelry Store is the only one which has a hundred years history that has developed from one and half centuries before. Shanghai Lao Fengxiang Co. Ltd. has evolved and developed from Lao Fengxiang Jewelry Store that was established in 1848. The originality of the trademark “Lao Fengxiang” comes from "Lao Fengxiang Jewelry Store”.

Lao Fengxiang Co. Ltd. has developed into a larger-scale jewelry enterprise, which integrates with scientific research, industry and trade. Lao Fengxiang Co. Ltd. has more than 20 subsidiary companies such like Lao Fengxiang Jewelry Co. Ltd, Lao Fengxiang Jewelry Research Institute Co. Ltd., Lao Fengxiang Jewelry Co. Ltd. and Lao Fengxiang Diamond Processing Co. Ltd. Meanwhile, Lao Fengxiang owns four specialized factories : Jewelry, Silver, Gift and Material and Souvenir, as well as over 60 chain jewelry stores and over 1000 sales department networks.

Lao Fengxiang has won Shanghai Top Brand Product nine times serially. It is also a Shanghai famous trademark and it is the earliest one that got the title of China Famous Trademark in Chinese jewelry business line.

Lao Fengxiang Co. Ltd. has gained the honor of “national satisfied enterprise” eight years serially. Lao Fengxiang has enrolled in top 100 of Chinese light industry and Shanghai advanced unit of “Honest Service”. It is the first one that has gained the certification of ISO Manufacture and Sale Process”. Its gold jewelry has won as well the title of “China Top Brand”, which is the only China Top Brand product in Shanghai jewelry business line.

"Lao Fengxiang is based in Shanghai, radiating countrywide, marching to the world”. These years Lao Fengxiang has always persisted in the road of brand management. Its marketing networks have scattered in 27 provinces, municipalities and autonomous areas through many channels of chain jewelry stores, franchised stores, monopolization shops and district agents. There are more than 40 chain jewelry stores in Shanghai, spreading to each district. Currently, Lao Fengxiang is actively cooperating with international jewelry enterprises. 

"Elites gathering together, talents come forth in great number”. As a national trademark of jewelry trade, Lao Fengxiang has formed profound culture base and talents resources through carefully cultivating by one after one generation. Nowadays, there are more than 1300 employees in the company, among them over 100 designers have won the title of China arts and crafts master, senior arts designers. They have created the first automatic necklace-linking machine, the first brighten plating machine and the first wax-loosen machine. And they have won more than 130 prizes in jewelry design and doing competitions at home and abroad past years, which enjoys a reputation as "Ornament Oscar”.

"Old brand, new style, exquisite craftsmanship and good prestige”. This idea is a common recognition that consumers have formed, and all of which come from constant creative management idea, strict quality management system, and perfect jewelry management standard and perfect services. The best-known words “Lao Fengxiang jewelry is favored by three generations”, which reflects the fact that the consumers have well appreciated the famous jewelry's trademark.

"Marketing creation, technology creation, management creation, mechanism creation” is the key principle of this famous company. Lao Fengxiang has inherited and carried forward the excellent tradition and prominent style and features that formed from the development of the enterprise. On one side, Lao Fengxiang has won the trust of vast consumers by its prestige, exquisite craftsmanship, high quality products and warm services, on the other side, it is actively exploring jewelry new materials, new products, new technology and high-added value industry, which are called the road of “three new and one high-added value”. Therefore, Lao Fengxiang has acquired double foison:

"Phoenix which brings good luck is singing in China”. (The symbol of Lao Fengxiang is a phoenix) Lao Fengxiang aims to the goal of building the best trademark in Chinese national jewelry trade in the 21st Century, and makes use of the 2010’s Shanghai Exposition to become a main force of Shanghai tourist attraction through developing gifts and souvenirs. The people of Lao Fengxiang will create future and build resplendence by their gritty spirits and strong courage.