Shanghai is a young but elegant city full of vitality, gracefulness, fashion and tradition, but superficially the first impression on Shanghai in the mass’s mind is its prosperity, tall buildings, fashionable walkers, and foreigners speaking in different languages. In the past, the local people judged a person was successful or not mainly focused on their achievements in Beijing. If people who are succeeding in examination, he will bring the great honor and pride to his family and win other people’s respect and attention , what’s more fascinating will be succeeding in becoming an governmental official. A person’s success in being an official would be the typical and admirable examples to enlighten the younger generation. That is why in traditional society of China people were so curious at learning and examination, and even could bear the hunger, disease and humiliation. Hence, at that time the people were very gentlemanlike, polite and knowledgeable.

However at present, the standard of judging a person has been totally changed. The people turn to Shanghai from Beijing to search for money and richness but they also focus on the study in different ways with distinct aims. Today they know an illiterate is improbable to be rich and successful in business circle, especially after China joined the WTO, the severe competition and challenge from abroad teach them that learning is not only for being official and stable job but also for being a winner in the struggle for existing in this world or fulfilling the ambition to be the leader of Chinese enterprises. But to the extreme, the overloaded job and pressure lead them to ignore the self–cultivation by virtue of reading and self-study, and just take notice of the business and interpersonal relations, and the direct standard is underlined by the profits and interests. So the major social tendency of values is apt to the materialization rather than the spiritual pursuit and self-education.

However, it is not easy to be a rich man as soon as they think. So there will be a potential trend which undoubtedly changes Chinese most important gala, Spring Festival, that more and more youngsters are willing to stay in the city rather than go back to enjoy the holidays. It is will be a revolutionary change and reform in thought and activities to renew this grandest festival. The widely accepted attitudes towards this grand gala was holiness and significance in convention, and no matter where you are and no matter how you are busy you must go back on time to memorize the ancestors and celebrate the forthcoming of a new year, as for itself, it is not the crux but townee’s attitudes towards a person for judging whether he is progressive or not. Most of hardworking people can not be turning rich and successful in accordance with their standards, so they can’t stand the discrimination from townee, and then they refused to go home, instead they are willing to the working place to continue his endeavor until they can roughly meet the demands of the standards.

Due to the psychological alteration, they would rather suffer from the nightmares of life than be discriminated by their familiar or respected people and then lose face. As a result, the most splendid phenomenon on the earth, spring festival transportation, to some extent would be vanished by such a particular reason. It certainly will relieve the burden of Chinese transportation during this special time and help Chinese central government to optimize the motion and distribution of population. It is undoubtedly will helpful for Shanghai’s sustainable development, but it is also exceedingly harmful to the succession of heritage, especially the non-material treasures. Because of this, Shanghai will lose selfhood; subsequently Shanghai will become the copy or repetition of other large cities without his own spirit and temperament.

So the priority and urgency Shanghai needs to do is to keep its own particular culture and tradition and keep its own uniqueness and top-level taste and elegance to become the real and charming eastern shining star.