
Shanghai Select Shopping Mall is located at the corner of Nanjing Road and Tibet Road. There used to be East Sea Shopping Market, Renli Dress Store and Caizizai Restaurant in this area. In early 1990s, the government of Huangpu District decided to remove those scattered stores and build a new modern mall tower here. So, after a long time construction, the modern mall, Shanghai Select Shopping Mall has been set up in August 1991.
Shanghai Select Shopping Mall is a famous and stylish shopping place in Shanghai. This mall occupied a business area occupied over 4000 sq. m. There are three business floors inside the building. The main merchandises in the mall are commodities, dresses, home appliances, gold accessories, watch and foods. Most of them are catering the middle-class and wealthy markets.
The market research, forecast, stock, traffic, deposit, sales and after service are being controlled strictly by the personnel of the mall. Depends on the successful management, the saleroom is rising every year. That also helps to build a good image in every customer's mind.
To be dead against the situation that there is only less small shop in Nanjing Road, the Shanghai Select Shopping Mall created the moving shop-cars in the first place. They sell small goods such as fuse, batteries, barrette and needlework. That could take much convenience for more customers who are walking on the street. They also set the first shopping guide computer aboard to help customers choose the suitable goods. Every customer praised it as a great assistant of shopping. And through network, all merchandises have been controlled by the central computer, which makes sales and service together. This will be helpful for management of such a big company and make the shopping environment comfortable.
Shanghai Select Shopping Mall pays much attention on making a great culture of corporation, also spends a lot of money on training employees for new condition regularly. The professional skilled training must be convoked every half year. All of the employees must wear uniform to keep a clear and professional image.
These years, in order to get more power in competition of retailing market, Shanghai Select Shopping Mall has set up several filiales around Shanghai.