Shanghai Fashion Holdings Limited is located in a baroque building formerly used by the Sincere Department Store. Sincere was a well-known department store founded in Hong Kong in 1900 by Mr. Ma Ying Piu, a returned overseas Chinese from Australia. It was the first department store in Hong Kong that bargaining was not allowed and issued receipts for customers. In 1917 Mr. Ma opened a branch store in Shanghai that was of the same size of that in Hong Kong. The Shanghai's Sincere is located on the prosperous Nanjing Road. The business of the store is still so prosperous in Hong Kong and Shanghai nowadays.
In 1956, the building that Sincere used had been occupied by the newly founded Nanjing Road Fashion House, which the name changed to "Shanghai Fashion Store" in 1966. The present name was put to use in 1993. Repair and renovation have been made in 1991, the shopping area has also been tremendously expanded. The four-storey mall has a business area of 7,200 sq. m, with escaladers, closed circuit television monitoring, electronic display panels and centralized air conditioning.
Shanghai Fashion Holdings Limited is now mainly engaging in retailing business, which includes leatherwear, down products, fur material, silk and fabrics. It sells about 3,100 kinds fashion merchandise, covering from the budget clothing for new born babies and senior citizens, to expensive fur coats and down products, which you can find everything you need here. The company has also run fashion wholesale business.
Quality control has always been the top priority for Shanghai Fashion Holdings Limited. All the clothes are checked by three levels for products safety. The endeavoring effort in quality guarantee has made the fashion retailing company obtained awards and praises by Shanghai government, as well as trust by customers. So, the annual turnover has reached three hundred million RMB Yuan and continued to grow. Now the company has started its own fashion research center to develop new products, contributing more to local fashion industry.